Markets Economists study trade, production and consumption decisions, such as those that occur in a traditional marketplace. Electronic trading brings together buyers and sellers through an electronic trading platform and network to create virtual market places.
This category honours the truly international campaigns that have successfully been implemented across different markets.
Chapter 13 – Media Economics and the Global Marketplace Monopoly/Oligopoly/Limited Competition Telecommunications Act of and Deregulation Hegemony Rise of Specialization and Synergy Cultural Imperialism The Effects of Media Consolidation on Democracy Chapter 16 – Legal Controls and Freedom of Expression Models of Expression. Media Economics and the Global Marketplace Ch. 13 Analyzing the Media Economy Two spectrums The Media Economy Two key economic concepts across two broad areas: 1. Media Structure How media companies diversify or monopolize various media outlets 2. Media Performance Analyzing behavior and performance of media companies (setting prices, living up. Economics (/ ɛ k ə ˈ n ɒ m ɪ k s, iː k ə-/) is the social science that studies the production, distribution, and consumption of goods and services.. Economics focuses on the behaviour and interactions of economic agents and how economies work. Microeconomics analyzes basic elements in the economy, including individual agents and markets, their interactions, and the outcomes of interactions.
Winners will have solved the challenge to communicate one central brand message throughout different cultures audiences.
Judges want to see how the campaign coordinated activity across multiple languages, tackling differing levels of brand awareness and social and cultural market differences and the impact the campaign had in each of the markets.
To be eligible for this category, the campaign must have been implemented in minimum 2 country markets. Best Local Execution of a Global Brand This award will recognise the creative and strategic media and marketing approach that results in a qualified brand impact on the local audience.
The winning work could be that for a global brand or global brand campaign adapted for local Media economics global marketplace, so long as it shows initiative specifically for the local audience, recognising cultural nuances.
In particular judges will look for great insight, execution including the use of appropriate media channels, and strong results such as increases in brand perception, customer engagement and sales. Best Communications Strategy This category celebrates brands that demonstrate clear consumer insight and through the development of a brilliant and fertile strategy and precise execution, and connectivity with the target audience.
This can include any form of media used, whether a single or multi-platform campaign. The Effectiveness Award This category will reward the campaign that achieved the most against its stated targets.
Positive uplift against business targets rather than campaign metrics will be most favoured. The Effectiveness Award is open to all campaigns, whether consumer or corporate, and judges will consider the size and difficulty of the aims of the campaign or the changing nature of the challenge when making their decision.
This category will allow a two-year eligibility period, with campaigns that ran between 1 April and 31 March eligible for entry. This award recognises the success of a campaign based on the partnership between two parties, including but not exclusively between an agency, media owner, brand or ad technology owner.
The partnership should have been integral to the success of the campaign, and judges will particularly reward innovation in the implementation of the partnership.
The partnership could be for a sustained partnership long-term, or a one-off. The winner of this category must have combined two or more platforms, such as mobile, OOH, social media, TV, cinema, radio, print or other. The successful multi-channel campaign must show an effective use of the mediums in a creative and engaging way to obtain great results on clear objectives.
The decisions behind the varying platform choices should be clear. The campaign may have had some digital influence, but should show how traditional or ambient media was the key element of the media and marketing plan that helped deliver results.
This category rewards campaigns which had content at their heart, including the creation and distribution of content. The campaign could use original content, existing content, or user-generated content as part of the execution.
The use could be planned as part of a longer-term strategy, or as a fast response prompted by a particular event or action. In particular judges will look for content that fits with the brand strategy and clearly address the marketing challenge. Best Campaign led by the Creative Idea The category rewards an outstanding creative idea which provided a game-changing solution to an international media and marketing challenge.
The winner will be able to demonstrate how the idea, big or small, has led to great work and resulted in tangible business benefits. The winner will also be able to show the seamless implementation of media and marketing strategies around this idea. Best Campaign led by Data The winning entry in this category should demonstrate the best use of small or big data, which has ultimately improved results, as evidenced by metrics such as web conversions, increases in the average order value, a reduction in online CPA, or increase in ROI.
Pre- and post-campaign statistics will be another useful benchmark for judges.Globalization or globalisation is the process of interaction and integration between people, companies, and governments arteensevilla.comization has grown due to advances in transportation and communication technology.
With increased global interactions comes the growth of international trade, ideas, and arteensevilla.comization is primarily an economic process of interaction and integration that.
Media Economics & Global Marketplace Common structures Monopoly – a single firm dominates production and distribution, either nationally or locally. Eg: a city with one newspaper or tv station. More prevalent at the local level.
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Economics (/ ɛ k ə ˈ n ɒ m ɪ k s, iː k ə-/) is the social science that studies the production, distribution, and consumption of goods and services.. Economics focuses on the behaviour and interactions of economic agents and how economies work. Microeconomics analyzes basic elements in the economy, including individual agents and markets, their interactions, and the outcomes of interactions.
Media Economics and the Global Marketplace Analyzing the Media The Structure of the Media Industry Three common structures characterize the economics of the business: A.
Monopoly – Occurs when a single firm dominates production in a particular industry, either nationally or locally.
A Global Ethic for Global Politics and Economics [Hans Kung] on arteensevilla.com *FREE* shipping on qualifying offers. As the twentieth century draws to a close and the rush to globalization gathers momentum, political and economic considerations are crowding out vital ethical questions about the shape of our future.