Both companies now sell juice, water, sports drinks and iced coffee.
When first starting to use the Market Model for market simulation, it is easier to think about this famous competitive battle when there were only two competitive products the 6.
The Market Map at the beginning of the Cola Wars looked like this: Market Maps can start out to be very simple. If consumers cannot tell the difference in taste between the two in a blind taste test, then the only differentiating qualities are the product brands.
Data from the market already gives us a lot of information that we can use to tune the Market Model. We know the Price for Coke and Pepsi, we know their Market Share, and we have a pretty good idea of the Profit Margin or Marginal Cost of both from their public financial reports.
With these Coke vs pepsi war data points we can start to tune our model. If we also have data for another point, say at a time that Pepsi was offering a substantial discount on their product or from another geography, then we would have more than enough data to completely tune a model as simple as the one we are starting with.
Because the Market Model uses a proprietary statistical algorithm to impute customer distribution data, the data collection problem becomes much easier and cost effective. Unlike with other statistical techniques, the user does not have to commission an expensive market research report just to tell them what they already know about the existing market.
The Market Model allows the user to integrate their own knowledge, and then focus on understanding just those new changes relative to the existing state of the market.
For example, after setting up an initial Market Model, the user can run very targeted Conjoint Analysis study to better inform them about what is new to the market like a new feature. The new data can then be integrated into the Market Map. Once the base model has been constructed and tuned the user can think about how they might change the conditions in the market.
Here are some strategic ideas for Pepsi: They might try and add an additional feature, such as a different sized bottle They might try to improve the Pepsi brand They might target a different geography They may try and improve the taste of the cola They might add a product line extension This is how Pepsi would use the Market Model to simulate the market outcome from each of these possible strategies.
Adding an Additional Benefit To test whether adding the additional benefit of a larger bottle would be a successful strategy, Pepsi could make this adjustment to the Market Map: The campaign was a huge success at the time and allowed Pepsi to double their profits.
The rivalry between Coca-Cola and Pepsi is legendary. Although the feud really heated up with the Pepsi Challenge in —which prompted Coca-Cola's horrific New Coke debacle— the brands have. Coke vs. Pepsi After a brief cease-fire,the introduction of a new product from PesiCo may have re-ignited the cola wars -- a fabled rivalry that has persisted for more than a century When PepsiCo unveiled its Stevia-based Pepsi True last week, the unofficial ceasefire between Coca-Cola and Pepsi came to a dramatic end and one of marketing's biggest . A history of the Coke vs Pepsi war in 3 1/2 minutes When PepsiCo unveiled the stevia-based Pepsi True last week, the unofficial ceasefire between Coca-Cola and Pepsi came to a dramatic end and one of marketing's biggest rivalries sparked back to life.
Not only would it require changing the size of the Coke bottle, but it would also require changing the size of all of the Coke refrigerators which were built to only accommodate the smaller 6.
Target Marketing To test whether targeting a particular market demographic would be a successful strategy, Pepsi could make this adjustment to the Market Map: In fact, Pepsi were pioneers for niche and segmented marketing.
Geographic Distribution To test whether adjusting their product distribution strategy would be successful, Pepsi could make this adjustment to the Market Map: In fact Pepsi, which had traditionally been sold through drug stores, was the first to start branching out to alternative distribution channels.Coke addicts rejoice, the cola wars should keep the price of your beloved black beverage down this summer after Coca-Cola Amatil reverted to deep discounting to drive sales in September.
For one. The Coke vs. Pepsi conflict raged on for decades across the country and many investors believe the cola-war is still happening, but that's where they're wrong.
Coke vs. Pepsi: The Cola Wars Posted by Antony on Thursday, October 27th, at pm and is filed under Blog, Infographics For over a century Coke and Pepsi have been at each other's throats in a constant struggle for a .
When Diet Coke surpassed Pepsi to become the No.2 soda in America, it was as if the Cola Wars had finally declared a winner: Coca-Cola. Some may argue that the Cola Wars were over long ago.
Apr 26, · Coke vs. Pepsi: The cola wars are back. So the Coke vs. Pepsi war is definitely back on.
But it's now playing out on Google, YouTube, Facebook and Instagram as well as TV. Coke vs Pepsi Cola Wars Case Study Solution.
This Market Model Coke vs Pepsi case study solution follows the more than year “Cola War” between Coke and Pepsi.. When first starting to use the Market Model for market simulation, it is easier to think about this famous competitive battle when there were only two competitive products (the oz Coke in their famous bottle, versus Pepsi.